[roughbeast]

I was referring to the suicidal headline admission that an ISP's network cannot always handle the types and volume of traffic that use it. ISPs tend to hide behind glossy emotive advertising* and the phrases 'up to' and 'unlimited'. You only find out the truth later, often too late for Jo Public, if you look more closely.

Unilaterally promoting, for general rather than corporate use, a very expensive connection with no traffic issues, would be suicidal. Why? Well this would be a glaringly obvious admission that your main product doesn't live up to expectations and would be picked apart by the media.

The only way that this wouldn't be suicidal would be for all ISPs to make a headline admission simultaneously. This isn't going to happen unless the regulator forces them to do so.

VM would be particularly foolhardy to go down this route because their internet product has been deemed the closest match to the existing headline promotion. ie Most people get close to the headline speed most of the time. Therefore, our discussion about how much we would pay for a clean, issue-free, connection is arid and pointless. It ain't going to happen unless you want to take advantage of, already available, expensive business products. These are promoted outside the mainstream media, so do not generate public comparison with VM's domestic products.

*BT's TV campaign is inspirational and clever, but is essentially a lie.