Damien

I am a premium subscriber. I have been for a good amount of time now, over a year I am sure. The problem is simply that is that if the ad model worked for Spotify they would probably have kept it, all internet companies would rather make their profit via advertising as it is much easier to attract a wider audience that way.

It doesn't appear to work. Advertising does not support businesses based on content, such as music, video or writing. The cost of producing the content is too high that the ad revenue cannot support it. So content providers have to charge.