[Perfect Choice]

iPlayer is new in so far the general house hold does not have its BB connected to their main TV to view larger content of iPlayer via the Internet. So shall we say a new more convenient access to existing content which otherwise would be on your PC.

As I previously stated, VM need to make sure the gap between them and Sky is not too great, they will never match but the only thing I am concerned about is access to high value and popular TV content.

Sky may have the most channels but are those channels missing from VM of high enough value to be of importance to the general public to decide their supplier? In some cases yes, some people want every HD channel possible, some want specific specialist channels, etc. VM is not the platform for all.

VM strategy needs to be based on the launch of additional HD channels for which an additional 6 to 10 are fairly obvious gaps to address to make sure VM is not starting to look to far behind Sky on HD. So far we have 2 to come (Sky Arts 1 and 2 HD).

But what could set things going is the use of HD streaming of content via the Tivo Internet port if this can be used to get around traditional TV exclusivity agreements for content.

Personally I also find VM very cost effective, certainly cheaper than Sky for me, I don’t subscribe to Sky Sport/Movies by the way, so a base TV package is very cost effective for me with no extra £10 HD surcharge, etc.