Quote:
Originally Posted by ian1969uk
Well, adverts are back on New Releases, different one this time but still just as annoying!!
|
It's not just new releases. Each night this week I have been watching a fair bit of MOD and the ads appeared on most of them. Very annoying.
Someone posted a link on one of the threads where Cindy Rose was interviewed and I'm sure that she said that they had started placing ads with on demand content and the customer's have not voiced much opposition, so they are speaking to many more companies regarding exploring this as a potential 'money-making' oportunity. Something along those lines. I'll try and find it and re-post it, but if anyone knows what I'm talking about, please post the link.
---------- Post added at 17:50 ---------- Previous post was at 17:45 ----------
I've found it! It's quite old though, actually, from December 2010 (didn't realise), but it perhaps explains why the ads are there. Here's the relevant part. The link to the full article is underneath..
VOD monetisation elusive
Thanks to the power of its cable network, which has already been offering catch-up TV in the lounge for a couple of years now, Virgin Media (NSDQ: VMED) is one of the biggest UK VOD TV providers. But, after a limited trial showing ads to those VOD viewers, there is still no sign of fully and formally introducing pre-rolls across the system, aside from around music videos.
“It’s been a slow, steady build because we want to get comfortable with the level of consumer tolerance,” Rose says. “But we’ve had very few complaints. We’re starting to get a lot more interest from the ad community.
“This is a service that does 75 to 80 million VOD views a month - I expect to finish the year with 900 million views. The VOD platform is the third BARB-rated channel on Virgin - to not monetise it in some shape or form would be a real miss for us. We’re finding that people don’t mind if it’s relevant advertising and there’s not too much of it.”
http://paidcontent.co.uk/article/419...-tv-explosion/