Quote:
Originally Posted by telegramsam
Only time will tell I guess but sky wont want to underestimate them that`s for sure. Mind you I always thought these bids were secret ones so sky wouldn`t know exactly what E.S.P.N were bidding anyway,would they? Wasn`t I.T.V digitals problems all due to them vastly over-bidding football rights?
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ITV Digital's bid for Football League football was the straw that broke the camel's back. It was a rather big straw but they had many serious problems, none more so than it is quite likely that more people stole their services than actually paid for them!
They came up with the genuis idea of providing dirt cheap pre paid boxes that required no identification checks, people just slapped their own cards in them or merely pocketed a DTT receiver for the extra free channels. They eventually saw the error of their ways but maybe it was a bit late!