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Old 08-04-2011, 23:19   #398
Sasha222
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Join Date: Jun 2009
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Re: [Update] Big Brother returns on Channel 5

Quote:
Originally Posted by Ben B View Post
The poor non celebrity housemates getting the rubbish weather haha. I'm glad it's back though, it being on constantly for like 17 weeks including celeb and non celeb might be overdoing it a little bit though
August weather is always a hit and miss as you dont ever know if your going to have sunshine or rain. Hope the house doesn't flood like last year for them

---------- Post added at 23:19 ---------- Previous post was at 23:04 ----------

From bbspy

Endemol is looking to draft in a big name executive producer to take Big Brother ‘back to basics’ on Channel 5, according to Broadcast.

The show’s production company will apparently hire a new ‘creative supremo’ for its comeback – which was confirmed yesterday – as they look to strip back the format and rediscover elements which made it popular.

The publication claims Endemol is keen to avoid the lavish twists of Big Brother’s later years on Channel 4, even though the new series is set to run for the same length of time. They will also make its multiplatform features a ‘key focus’ and use social media in a more innovative way.

A source ‘close to C5′ said that its owner, Richard Desmond, sees BB as a perfect match for the network.

“Desmond harbours a dream of creating stars for the public, which he can grow and crosspromote in his print titles,” they commented. “Ratings wise, even if it underperforms on last year, it will still shunt C5’s audience youth-wards, which is clearly beneficial.”

Meanwhile, CampaignLive reports that Channel 5 is to begin seeking ‘headline sponsors’ for Big Brother. Their sales director Nick Bampton will hold presentations at agencies from next week to explain the advertising opportunities on offer, which will include product placement for the first time after changes to Ofcom rules. This will allow brands to pay for their products to be included on the show.
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