Quote:
Originally Posted by RUSTY
Very few products start life without a premium price tag, for example look at the price of DVD players. If you want it now you have to pay.
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DVD players didn't start expensive and come down in price because thats what Toshiba/Sony et al wanted - they reduced in price because demand for them enabled them to be made cheaper and sold at a decent margin at a reduced price.
If VM don't generate enough demand initially, then how do they plan to drive the cost down but maintain a margin?