BizAsia: ITV wins IPL cricket rights for four-years.
ITV has pipped its rivals by securing the Indian Premier League (IPL) cricket rights for the next four years.
Under the new agreement, live coverage of IPL matches will be broadcast free-to-air on ITV4 and simulcast live on the ITV website. The fourth season of the Indian Premier League begins on 8th April running over 74 matches to 28th May.
http://media247.co.uk/bizasia/newsar...ins_ipl_cr.php