Quote:
Originally Posted by muppetman11
If Sky offered all these channels what would there unique selling point be ?
---------- Post added at 21:47 ---------- Previous post was at 21:42 ----------
The sports are still advertising exclusive
http://www.sky.com/shop/tv/sports/ |
Surely that depends on whether it was adding value? I can see the point of keeping Sky Sports 3/4 HD etc exclusive, as there is a big market for that, and there will be a number of customers who specifically get a Sky dish in order to get the extra HD Sports.
With Sky Atlantic, if the viewing numbers aren't big, then they may choose to end the period of "Exclusivity", as by gaining more viewers it would increase advertising revenues more than the number of new sales. Not saying that this is going to happen, but it would appear more plausable than it would have done before launch. Depends on how flexible they are with the business plan.