Sky are right the word con implies deceit and the most dishonest company I've ever had to deal with is Virgin. I recently had to leave Virgin due to poor service Ok the line speed was fine upload very poor Virgin said they didn't support upload speed which in this day and age is a complete joke. My adsl upload speed is 4x faster than Virgin. Also while the speeds on Virgin are showing good in speed tests, due to high latency and packet loss at peak times caused by congestion on the network renders the download speeds meaningless as even with a good download speed everything just crawls to a halt even webpages and that was on my 20Mb connection. Lots of people in most major cities are having the same problems for months on end with very long fix dates with Virgin. just take a look at Virgins own support site for confirmation.
When I signed up to my new supplier they where very honest about what speed my line could take no twelve month lock in. Yes there is traffic management of 250Gb per month which they where up front about but none of this nonsense of slowing your connection for hours on end if you dare to down load a couple of videos from iplayer over a short period. All in all I'd rather stick with my 6Mb adsl line than the super duper all dancing allegedly mega speeds from Virgin it's been rock solid up and down since I had it over a month ago and no packet loss high latency and call centres that are not routed half way round the globe to rude staff who cut you off having been kept waiting on the phone for over 30 mins. Virgin can keep its super fast broadband thanks but no thanks. Who's coning who ? I'll never go back to cable again.