Thread: TiVo Marketing Tivo
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Old 22-03-2011, 18:05   #5
alwaysabear
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Re: Marketing Tivo

Quote:
Originally Posted by Banger1936 View Post
Virgin have done a superb job in marketing Tivo.It is a well known sales technique to offer a very attractive product and then make it hard to get for a while.People then want the product even more.
Imagine Tivo was the woman of your dreams who seemed to promise everything only to go cold on you at the crucial moment.Would you want her more or less?
That may well be, but IMAO they have over played it and have alienated a lot of there long standing customers.
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