Quote:
Originally Posted by BenMcr
Everyone not part of the draws should be having to pay £40 install unless they qualify for free install due to other services they are taking out.
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I'd love to understand the economics of this, as I understand there have been two raffles of a 1000 each who have not had to pay anything and get a year free. So lets say Virgin have forsaken £149 + £36 (12 * £3 monthly subscription), which is £185 for 2,000 customers in "lost" revenue. That's then £370,000 of lost turnover, which is also enough to give a "free" £40 install to 9,250 customers (with them still paying £149 + £36 a year).
That would then have released outbound call capacity (from not calling raffle winners). They might also then have been able to call and satisfy the demand from TiVo series 1 users that have been missed and will soon not have a service. They would then have also been able to concentrate on people who *want* the service rather than only taking it because it is free. It would also have saved the promotional cost (production, printing and distribution) of doing the "001" ticket mailout.
If they were interested in picking a sample of users they could have used the demographics of the users installed so far and then picked and chosen from the pre-reg list to get the representative sample they needed.
This approach may well have engendered more support from the existing customer base rather than causing the unsettling that has been openly acknowledged by Virgin.
If anyone from Virgin wants to take this further I am experienced with selecting representative samples, call out campaigns and a little on logistics as well.
Or you could call me and offer me TiVo, there's some money in it for you too.