It is a satire column that takes the michael out of advertisements and other things that are taking themselves to seriously.
I take it you did not click on the nice hyperlink for more of the same.
http://www.guardian.co.uk/culture/series/thehardsell
Here is one about the Dustin Hoffman Sky Atlantic advert.
http://www.guardian.co.uk/tv-and-rad...l-sky-atlantic