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Old 06-03-2011, 17:34   #235
Chris
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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"

Quote:
Originally Posted by muppetman11 View Post
As much as I believe VM have come on in leaps and bounds they will never overtake Sky.
You're missing big ted's point. Leaving aside the fact that VM physically can't overtake sky (due to being limited by the reach of their cables), the point is, VM knows it can't outdo sky if it tries to sell itself as a provider of a quality tv experience, because sky is always going to have the edge on exclusivity and quantity of linear channels. But what VM can do, and is doing, in its latest TV campaign, is setting itself apart as the best all-round content delivery platform - a platform that offers linear TV, VOD and high-speed Internet with equal ease and all down the same cable.
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