[qasdfdsaq]

Thing is in that case it wouldn't be the 'unlimited' downloads aspect that's being affected but rather the 'Up to X mb' speed - it would still be an 'unlimited' service, only speeds may fluctuate down to, say, 45mb instead of 50mb but they could still download as much as they want (which is not the case with VM at the moment).

If everyone *were* to download at 100% speed 100% of the time, then that area might require a close to 1:1 contention ratio, but the key here is meeting demand - a small 0.1% area might need 1:1 to meet demand but in the remainder of the country you could still make massive savings on economies of scale and provide 30:1 or worse, and still give everyone all the downloads and speeds they want.

Think of it this way, if as a consumer you could 30 times less for a connection of the same speed, where you could still download as much as you want at full speed whenever you want, on the proviso the speed might drop by 10%, 10% of the time, wouldn't you?