[Lew]

I don't believe that Sky have any intention of letting any other provider carry Atlantic while it's a free channel on their platform. You'll note that it's also unavailable to BT Vision and TalkTalk customers. I think that they've probably priced it artificially high so that they can say "well, we've offered it to other providers but they're not interested". Once it moves into the Variety Pack later this year I'm sure the situation will change.