Quote:
Originally Posted by Digital Fanatic
I's worth noting, that although they did lose a lot of subcribers, they also added 60,000 new subs in that quarter.
They do need a change of fortune in the US though. That churn rate isn't healthy!  |
You cannot polish a turd, they had a net loss of 223,000 customers in 3 months as I read it.
The churn rate is much more than unhealthy, it is the stuff on bankruptcy when you only have just over 2 million customers to start with, they lost 131,000 in the same quarter a year before so the churn is getting far, far worse.
They have lost well over 20% of their total customer base in a year, it's staggering.
There must be a reason for it, I would imagine the same reasons will apply here.
Until it is the de facto platform here I sadly think it will struggle but genuinely hope I am totally wrong.
I also hope they win their cases if they are justified thugh, the last thing Sky's competitors needs is another dead duck.