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Originally Posted by Digital Fanatic
totally agree... who will buy it though? It's Sky branded.
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I doubt the branding would matter too much, there are lot's of Canal+ branded channels in Europe yet Canal+ have nothing to do with them, they did once but because they are established they kept the branding. Let's face it Virgin Group don't really have that much of a capital interest in VM do they, it's mostly just a licensing agreement isn't it?
I don't dispute what has been reported here but commentators seem to be of the view BSkyB would actually continue to own Sky News but editorial responsibility would be handed over to an independent trust.
We will find out soon enough I guess.