Quote:
Originally Posted by LexDiamond
The argument that VOD won't go mainstream because of Sky assumes that Sky won't be the force that takes the VOD service mainstream. However Sky does have the capability to further expand its current VOD service so I wouldn't think intervention would actually be necessary at this stage.
The market I'm referring to is the supplier market and not the consumer market.
As for the consumer market, the market doesn't have to be perfect to be competitive. There are many markets that are competitive which include consumers that do not have access to every product. But that is besides the point as no one VOD provider could provide its services to every household in the UK anyway.
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Hi yes thats fair enough i can see where you are coming from and i would agree that no one supplier could provide VOD services to every houshold.
The only tnhing i would add as a consumer is this, if i watched a lot of VOD films for instance and ofcom balanced the system for example, with lovefilm it is rumoured vm might tie up for a TiVo VOD streaming deal via a sub,if one dominent supplier is hoovering up a lot of exclusive VOD rights it gives me as a consumer less ways in which to view content and is therefore restrctive in itself plus it could help to keep prices artificaially high,ofcom is charged with looking after the consumer wether it does properly is down to peoples point of view,i do notice however you seem to dislike ofcom.