BSkyB's deal with ITV for ITV2, ITV3 and ITV4 HD is non-exclusive.
ITV confrim today that Sky deal to carry the HD Channels of ITV2, ITV3 and ITV4 is non-exclusive.
But the ITV chief executive, Adam Crozier would not be drawn on any discussions with Virgin Media to offer the HD channels to its cable TV customers.
http://www.guardian.co.uk/media/2011...-making-talent