Quote:
Originally Posted by LexDiamond
I do understand that point. I made the point in an earlier post that VOD viewing is likely to become more mainstream with a number of big organisations wishing to make the move into VOD for these movies.
As it becomes more mainstream the VOD rights become more lucrative and Sky have more competition. So either Sky make some money from this or they get beaten to the rights by someone ho can make money from them.
But either way competitive forces eventually prevail. Thats how the market should work and not through meddling by Ofcom.
|
Except that Sky have it tied up for years yet and always negotiate on the basis of linear and VOD as a package.
Unless there is intervention forcing the freeing up of VOD so internet streaming is opened up no-one will get a look in unless they spend mega bucks.
Going mainstream requires intervention or it just won't happen as the movie studios are happy with things the way they are in this country with the money they are getting from Sky.