The full report shows some interesting statistics and comparisons.
http://phx.corporate-ir.net/External...xUeXBlPTM=&t=1 I suspect that VM can monitor their viewing figures far more accurately than any other TV platform due to things like VOD and even the return path from the STBs. Although that might call into question the privacy of viewing habits?
An interesting trend of kiddies programme VOD viewing such as SpongeBob, or very mature themed Adult VOD viewing with Spartacus and Secret Diary of a Call Girl
