Quote:
Originally Posted by LexDiamond
That ignores the fact that Sky already have the capability to offer this service through its own platform.
Plus what we are talking about here is competition to Sky that is growing rapidly, e.g. Most of the VOD service wannabe providers such as Lovefilm are growing so quickly simply because they buy any bright spark that wishes to compete. VOD is probably in its infancy as a mainstream service in the UK. It will probably become more than just VM, BT Vision and a handful of comprehensive catch up sites soon. The competition is yet to, IMO, really take place. Organisations such as Amazon or Youtube could compete if they wished to.
Which is why I really do wonder why regulate Sky? In the end an organisation must step up to Sky and compete or otherwise Sky should continue as it is. Anything in between is just nonsense as it costs the consumer in the end.
|
There are two that are much bigger than Sky and who the studios will find hard to ignore.
Amazon who have bought Lovefilm could flex its muscles and go for more VOD content.
Google have $100 million put aside for VOD to set up a service on youtube that will launch in the UK first.
Either of these can really break Sky's hold on movie VOD, especially Amazon who provide the studios with masses of money from DVD sales etc.
It would be easy for Virgin to have aps for these on TiVo as well as people using them direct via computers etc.