Now, here's a thing. My daughter came round yesterday afternoon and she was singing the praises of 'Lovefilm', saying they subscribed to them for a small amount each month and they were able to get films, box sets, etc as part of the subscription. I asked whether she could get 'Boardwalk Empire' and the like, and she said that all the US series were available.
Now that is really interesting, because maybe this is Virgin's strategy in relation to moving its audience from live TV channels to VOD. There is nothing to stop VM from doing a deal with Lovefilm and getting streamed films, TV series, etc into our rooms via the TIVO box. We could have limited access for a small number of films/TV series each month for a small amount of money (say £6 per month) or we could have much more (perhaps unlimited) for a higher rate subscription.
If I paid the same for this as I currently paid for Sky Movies, what a deal that could be! I could select those programmes I wanted to see from Sky Atlantic (it's only a limited number of programmes I am interested in) and there would be no more angst about not being able to receive this channel.
For me, that would be a deal clincher, and I would be much more prepared to part with the money VM are charging for the TIVO box. I am not prepared to pay the amount they are asking under the present arrangements, much that I would like TIVO!
I sincerely hope that this is the plan. This would revolutionise everything for me and I would be as happy as a pig in muck!
What do you all think? Good idea or what?