Thread: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
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Old 25-02-2011, 16:55   #202
passingbat
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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
Quote:
Originally Posted by Digital Fanatic View Post
it's simply over-priced in VM's eyes, so they can't justify VM customers footing the bill for Sky's over-spend.
Totallly agree with DF. I want Sky Atlantic, but VM shouldn't pay more than a fair price.

Sky probably though they were being really clever buying the exclusive rights to HBO content, thus blocking other providers from doing deals with HBO and leaving the only access via Sky.

Sky spent a fortune and the poor viewing figures have come back to bite them.

The question is, wheather Sky are prepared to absorb that money as it gives a "quality" aspect to their content or want to re-coop some of the money by selling access to it at a reasonabl price and so gaining more viewers and greater add revenues?
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