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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
That's a shame for Entourage - I am sure the figures were higher on ITV2 (200k on average, I believe, with 300k for the final episode). Even if you take into account that Sky have access to 10 million homes, and ITV2 access to 95% of the UK's 26 million homes (just under 25 million), that's still a helluva drop*...
*(ITV2 has access to 2.5 times the number of homes Sky has, so if you multiply 18,000 by 2.5, you get 45,000).
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