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Originally Posted by nialli
Very much depends on how it is advertised/marketed. I never felt Virgin Media publicised its superior video on demand service well (did anyone know what Samuel L Jackson was on about?) and they have to get this one right to appeal to new customers.
Having said that, I doubt folk with a dish will look to migrate unless they have problems with the Sky service and I think the days of people changing platform are pretty much over. Arguably the future is IP TV, which makes home broadband speeds more influential longer term than the number of channels provided on conventional TV platforms.
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This is where a Virgin/Amazon/Lovefilm tie-up would be essential, Virgin for delivery (if they are moving out of the content game) and Lovefilm for content. Only by seriously tooling-up with another heavyweight partner can they take on Sky.
Another observation, I know of a few a friends who have had to cut back on their Sky to tighten their belts. In every case they dropped Sports and kept Movies, shows where the real power in a house is
