Cable Forum - View Single Post - TIVO-Do you think it will win over Sky subscribers?

nialli · 23-02-2011, 09:49

Very much depends on how it is advertised/marketed. I never felt Virgin Media publicised its superior video on demand service well (did anyone know what Samuel L Jackson was on about?) and they have to get this one right to appeal to new customers.
Having said that, I doubt folk with a dish will look to migrate unless they have problems with the Sky service and I think the days of people changing platform are pretty much over. Arguably the future is IP TV, which makes home broadband speeds more influential longer term than the number of channels provided on conventional TV platforms.

23-02-2011, 09:49	#7
nialli Inactive Join Date: Jul 2003 Location: Greenwich, SE10 Services: Sky Stream, Sky broadband Posts: 865	Re: TIVO-Do you think it will win over Sky subscribers? Very much depends on how it is advertised/marketed. I never felt Virgin Media publicised its superior video on demand service well (did anyone know what Samuel L Jackson was on about?) and they have to get this one right to appeal to new customers. Having said that, I doubt folk with a dish will look to migrate unless they have problems with the Sky service and I think the days of people changing platform are pretty much over. Arguably the future is IP TV, which makes home broadband speeds more influential longer term than the number of channels provided on conventional TV platforms.