[The_Gunslinger]

Whilst it might have come down in price lately, when i switched to the highest available, each time the cost was considerably MORE than any of their competitors, for what is now sub standard service, and pretty much on a par with the slower offerings from other suppliers.... plus i would not have to deal with thick f*****s in the off shore "tech support" !!

If early adopters are prepaired to pay the premiums for that faster service, don't cut your own throats by forcing them elsewhere.

As for the cheaper tariffs being the cash cows, i don't see it, they are not paying more per mb or whatever, because on their reduced speed service they can't shift that sort of volume, it is the sheer number of those users that makes the difference, and for what they are paying, it barely covers the install/kit/maintenance costs.

The early adopters of the top tier packages are the ones that get little or no discounts half the time, whereas the lower tarifs are discounted up the ying-yang to remain competitive with the other ISP's in the mass market speed sections.


EDIT:
LoL Chrysalis just said what i was trying to, in less words and it came across better, hahaha