Because they specifically stated that existing customers would be getting it before new customers.
If the aforementioned post is true, the Tivo calls person new the guy hadn't even had cable installed yet, and bent over backwards to get him one, by giving him a direct # to call.
There are many long term customers who've never called retentions, if it was my company those are the people i'd most like to keep, not the people who constantly phone up for better deals. Loyalty is worth a lot, everyone is rewarding brand loyalty, from telecoms with rewards, to supermarkets with points cards, there is nothing wrong with it.
So yes asda do reward long term customers, and so does my local pub with better service and free crisps
