Care to try reading that again, in between the gloat-fest?
Quote:
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the company that supplies half of all pay TV and broadband services to half of the country.
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The company that supplies half of all services to half the country.
50% penetration in serviced areas which are approximately 50% of the country.
Fixed line penetration in the UK is about 65%, Virgin pass about 12,600,000 homes.
Virgin listed their broadband cable customer base at the end of the previous reporting quarter as 3,969,000.
As of last quarter Virgin were 130,000 short of the 50%, assuming that uptake of broadband services is equal within and outside their passed areas and all their passed areas are broadband capable. At current growth rate they'll be at that 4,095,000 to get the 50% within 6 months. This being 50% of 65% of 12.6 million.
I hope this makes things clearer.