Originally Posted by Ignitionnet

Refusing to pay overinflated prices is how companies realise the market won't tolerate their pricing. Premium pay TV isn't essential, no-one is obligated to purchase it, clearly people tolerate Sky's charges as they do pay them.

The question of money is an interesting one. When it comes to the issue of VM's total integration within their closed cable network the answer to competition is 'build your own' which would cost a 11 figure sum. When it comes to paying less than £300 million to compete with Sky's content purchasing power no-one can compete.

Have a look at both VM and BT's balance sheets, pay special attention to the cash they are generating. They have both chosen not to invest in content and indeed VM have actively left the content space. Seems pretty ridiculous to choose not to invest in content then complain when a 3rd party buys it all and won't sell it to you for what you want to pay for it, however having a friendly regulator is always a bonus in those circumstances.

---------- Post added at 17:41 ---------- Previous post was at 17:37 ----------



I wasn't aware we were required to purchase Sky's premium content. There are many products there is only one supplier for, there is nothing stopping other operators from purchasing these content packs they have just chosen to not do so.