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Old 10-02-2011, 17:04   #148
Ignitionnet
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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"

Quote:
Originally Posted by Gunslinger View Post
It was more than a 'few weeks', well over a year wasn't it before the deal was cut?

What's the betting how long it might take this time round, given the lack of advertiser pressure, and (if News International get their way) lack of external shareholder pressure on BSkyB to behave rationally?
Virgin will get it when Sky feel they are ready to sell it and not before. It's Sky's ball and they can take it home if they want to.

Nothing irrational about it, while Sky feel they can get more retail customers by keeping it to themselves that's what they'll do.

---------- Post added at 16:04 ---------- Previous post was at 16:03 ----------

Quote:
Originally Posted by Chris View Post
To be quite honest, I can't remember now ...

This time round it will appear on VM just as soon as Sky believes there is no longer any commercial advantage in it being an exclusive. A couple of years, perhaps.
What Chris said.
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