Quote:
Originally Posted by Chris
Nevertheless, Sky threw its toys out the pram and spent a few weeks being faced with the reality of ratings sliced by a third and advertisers making dangerous noises about wanting lower rates for slots on Sky One before eventually cutting a deal that essentially valued Sky Basics and VM's channels on the same basis.
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It was more than a 'few weeks', well over a year wasn't it before the deal was cut?
What's the betting how long it might take this time round, given the lack of advertiser pressure, and (if News International get their way) lack of external shareholder pressure on BSkyB to behave rationally?