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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
Quote:
Originally Posted by Chris
Their big problem - well, one of their problems - is the American super-size advert breaks in their programmes. It makes it very difficult to really stick with a show unless you badly want to. The hard core will sit through it but a lot of casual viewers won't. I certainly never watched anything on Sky One unless I really wanted to.
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I don't think I've watched Sky1 since it came back to cable. The ad breaks are way too annoying.
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