Thread: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
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Old 09-02-2011, 21:32   #127
passingbat
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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
Quote:
Originally Posted by Chris View Post
Their big problem - well, one of their problems - is the American super-size advert breaks in their programmes. It makes it very difficult to really stick with a show unless you badly want to. The hard core will sit through it but a lot of casual viewers won't. I certainly never watched anything on Sky One unless I really wanted to.
That's what PVRs like V+ and Sky+ are for. I hven't watched a show with adverts in it, live, for years.

For US shows, just start watching 20 minutes after the start for a 1 hour show; you'll end up finishing at the same time as the TV broadcas, minus add breaks!
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