Cable Forum - View Single Post - Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"

**Chris** · 09-02-2011, 21:18

Their big problem - well, one of their problems - is the American super-size advert breaks in their programmes. It makes it very difficult to really stick with a show unless you badly want to. The hard core will sit through it but a lot of casual viewers won't. I certainly never watched anything on Sky One unless I really wanted to.

09-02-2011, 21:18	#126
Chris Trollsplatter Cable Forum Team Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 38,305	Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss" Their big problem - well, one of their problems - is the American super-size advert breaks in their programmes. It makes it very difficult to really stick with a show unless you badly want to. The hard core will sit through it but a lot of casual viewers won't. I certainly never watched anything on Sky One unless I really wanted to.