Cable Forum - View Single Post - Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"

Bob · 09-02-2011, 20:05

Hmm...I get a feeling of deja vu.

Isn't this argument precisely the same as what happened a couple of years back when the Sky Basics were pulled from Virgin Media. Sky harped on about pouring loads of money into Sky One, Virgin wanted it on the cheap etc.

Fast forward over a year and Sky offered a better deal because the advertisers were kicking up a stink.

Obviously the difference this time is the advertisers can't complain because the channel has never been on Virgin and they haven't lost their audience.

But to quote that song "It's all just a little bit of history repeating!"

09-02-2011, 20:05	#123
Bob cf.mega poster Join Date: Jun 2003 Location: Croydon Age: 40 Services: Sky Q and Hyperoptic Posts: 1,310	Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss" Hmm...I get a feeling of deja vu. Isn't this argument precisely the same as what happened a couple of years back when the Sky Basics were pulled from Virgin Media. Sky harped on about pouring loads of money into Sky One, Virgin wanted it on the cheap etc. Fast forward over a year and Sky offered a better deal because the advertisers were kicking up a stink. Obviously the difference this time is the advertisers can't complain because the channel has never been on Virgin and they haven't lost their audience. But to quote that song "It's all just a little bit of history repeating!"