Looks like Sky are in trouble over Sky Atlantic coverage on Sky News!
Sky News faces investigation over Sky Atlantic coverage. giving it too much airtime
Quote:
Ofcom is to investigate Sky News after receiving a complaint that it broke regulations governing editorial independence and gave "undue prominence" to the launch of sister channel Sky Atlantic.
Sky News broadcast a news report about the launch of Sky Atlantic in a show called The Live Desk. The piece aired on Tuesday 1 February, the launch day for Sky Atlantic, which features HBO shows including Boardwalk Empire and was backed with a cross media promotional blitz by BSkyB.
The media regulator Ofcom has launched an investigation after receiving a complaint that the Sky News piece was too promotional.
Ofcom will be considering whether Sky News broke section 10.1 of its broadcasting code, which states that a broadcaster must maintain the independence of editorial control over programme content, and 10.4, which states that no "undue prominence" should be given to any product or service.
The Ofcom investigation comes at an embarrassing time for Sky and News Corp, which is attempting to buy the 60.9% of the satellite broadcaster it does not already own.
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http://www.guardian.co.uk/media/2011...ofcom-atlantic