Just read about MTV charging for their online OD rather than the free model with adverts that the majority of channels do.
Quote:
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Charging viewers directly, rather than at the wholesale level, is a new ballgame and, if you consider future IPTV options, could mean broadcasters like MTV taking their payments independently rather than through pay-TV platforms like BSkyB.
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Now that would be interesting. Maybe Sky are making hay while the sun shines as if this ever took off (and I am sure it will) their numbers will start to drop significantly. I think peoples main complaint is 'why can't I subscribe to the channels I watch?' well, not so far down the road, they probably will be able to.
I think VM are ultimately positioned to exploit this market should...sorry...when it arrives.