Well in my opinion sky started off this debate by saying "sky atlantic won't be on virgin media soon",i really could not care as virgin managed in the months after the sky basics were lost,proving the sky channels are not the be all and end all they would like us to think they are,sky saying about the channel virgin needs it well why? the content is freely available via other methods and a good BB connection.
Sky upped the anti themselves so i am not supprised about all the negative comments here seeing also as it has been advertised to near death in the past couple of weeks to the point of ad neauseum,only time will tell if sky need vm to carry sky atlantic, rather then virgin themselves need it to be on cable i suspect the former rather then the latter.