Quote:
Originally Posted by Digital Fanatic
10 million potential viewers and that is all the channel is achieving? It's been advertised to death too!
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10 Million ? Not very realistic.
Skys main channel (Sky 1) only gets 1 million for its top programme. Once you get down the the 5th or so programme, then its 500,000.
A programme of limited appeal (a repeat) on at a late evening spot isnt going to attract many viewers - great for dramatic headlines tho. A much better guide of hows its really doing will be to check out its top 10 on BARB in about 2 months time.