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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
Embarrassing Bodies got 3.5 million viewers on channel 4 the other night. SKY must be worried that a programme that often features a doctor sticking his finger into someones rectum is attracting more viewers than their multi million pound dramas from America. Someone at SKY is going to have a sore bottom if this doesn't turn around sharply.
I can't see things getting any better in terms of viewing figures. Usually people talk at work or in the pub when a new show is launched. People always find out when they've missed 'must see TV'. Outside of this forum, I've heard nobody saying anything about the channel or the programmes.
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