Thread: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
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Old 04-02-2011, 21:32   #83
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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
http://www.guardian.co.uk/media/2011...tic-tv-ratings

Quote:
Entourage: Sky Atlantic, 10.30pm – Day three of Sky's new HBO-packed channel and a ratings squall appears to have blown in, despite a promotional blitz for the launch.

The launch of the seventh series of HBO drama Entourage barely managed to flick the ratings needle with an average of just 18,000 viewers between 10.30pm and 11pm. The second episode fared slightly better, despite the late night slot from 11.05pm to 11.45pm, with 27,000 viewers.

The last series of Entourage aired on ITV2 and averaged about 200,000 viewers per episode. The final episode hit 300,000.

However, Sky Atlantic is available in about 10m homes that subscribe to Sky, while ITV2 is in more than 90% of the 26m UK TV homes.

Sky Atlantic's top-rating show last night was a re-run of the 10-year-old pilot episode of Six Feet Under, with 53,000 viewers.

On launch night on Tuesday, lavish HBO drama Boardwalk Empire attracted 438,000 viewers, while Tom Selleck cop drama Blue Bloods drew 225,000.

Yesterday the BSkyB chief operating officer, Mike Darcey, said that its ratings are much more important to free-to-air broadcasters such as ITV2 that are reliant on audience figures to sell advertising.

Darcey added that it is buzz, or "column inches", about Sky Atlantic that is much more important at the moment as it is about making the overall Sky channels portfolio attractive to subscribers.
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