Cable Forum - View Single Post - Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"

Perfect Choice · 04-02-2011, 14:18

The trick Sky have with Atlantic is that they heavily promote key new series like Boardwalk Empire and the latest series of Mad Men, the rest in in-fill really. Lets face it most digital channels these days only have 2 or 3 good new series running at a time, the rest are repeats or just padding.

It is those key series which attracts the viewers, not the channel because it just "seems new". TV viewers therefore want to see these award winning series and they can only do this through Sky Atlantic right now.

Cannot see how such leading series can be seen early through any form of on demand unless there is a loop hole on Internet based access in the Sky deal and Tivo gives VM a way to agree access???

Waiting a year for on demand access is just not going to win, if it was a week or 2 delay then I would say that is fine, but as the Lost Sky 1 episode shows, once a series becomes popular and fans want to see the next series, they will not be patient enough to wait until VM can finally do a deal.

Now if DF is indicating VM are working on a way round these exclusive linear rights which means they can do on demand near (meaning a week or 2) or even before (Hawaii Five O comment above) then that would really set the cat amongst the pigeons! IPTV via Tivo Internet interface anyone?

04-02-2011, 14:18	#61
Perfect Choice Inactive Join Date: Feb 2007 Location: Nottingham Services: Maxit TV, M phone, 200MB BB, V6 TIVO, Super Hub3 Posts: 701	Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss" The trick Sky have with Atlantic is that they heavily promote key new series like Boardwalk Empire and the latest series of Mad Men, the rest in in-fill really. Lets face it most digital channels these days only have 2 or 3 good new series running at a time, the rest are repeats or just padding. It is those key series which attracts the viewers, not the channel because it just "seems new". TV viewers therefore want to see these award winning series and they can only do this through Sky Atlantic right now. Cannot see how such leading series can be seen early through any form of on demand unless there is a loop hole on Internet based access in the Sky deal and Tivo gives VM a way to agree access??? Waiting a year for on demand access is just not going to win, if it was a week or 2 delay then I would say that is fine, but as the Lost Sky 1 episode shows, once a series becomes popular and fans want to see the next series, they will not be patient enough to wait until VM can finally do a deal. Now if DF is indicating VM are working on a way round these exclusive linear rights which means they can do on demand near (meaning a week or 2) or even before (Hawaii Five O comment above) then that would really set the cat amongst the pigeons! IPTV via Tivo Internet interface anyone?