[Digital Fanatic]

Virgin Media launches ‘A More Exciting Place to Live’ ad campaign
Virgin Media today unveiled its new advertising campaign, ‘A More Exciting Place to Live’. Celebrating families, couples, professionals and friends making the most of the digital world, the ad makes its first TV appearance during primetime ITV1 shows Primeval and Take Me Out, on Saturday 5th February.

Created by DDB UK, the ad features lyrics from the Madness anthem ‘Our House’. Giving us a glimpse into every room in the home, we see people listening to music, watching films, staying in touch, learning, sharing and living in the digital world.

Richard Larcombe, advertising and sponsorship director at Virgin Media, said: “Our new campaign celebrates the integral role technology plays as part of life today. People are using more services, devices and gadgets more of the time and Virgin Media is helping families lead a limitless digital life. We’re enabling the next generation of digital entertainment and putting our brilliant services at the heart of UK homes. With superfast broadband, next generation TV and innovative mobile services, a Virgin Media world is a more exciting place to live."

Virgin Media recently launched 100Mb broadband, the UK’s fastest broadband, and its next generation digital entertainment platform, Virgin Media TV powered by TiVo, bringing together the best of TV, online and on demand. Also operating the UK’s most popular virtual mobile network, Virgin Media delivers great content across all three screens.

The ads are part of a multi-million pound media campaign, including outdoor, social media and online, print and radio. Virgin Media’s ‘A More Exciting Place to Live’ campaign begins today when the TV ad launches on www.virginmedia.com. Virgin Media will takeover Facebook’s homepage on Saturday and is launching a dedicated online destination at www.virginmedia.com, enabling visitors to explore a range of interactive videos and helping to bring Virgin Media’s next generation digital services to life.

http://pressoffice.virginmedia.com/p...680&highlight=