Cable Forum - View Single Post - Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"

**Chris** · 04-02-2011, 13:11

I've said it before: VM is looking at a future in which linear TV is of little significance. They seem to believe that they can secure non-linear rights to a lot of the stuff people want to watch, quickly enough to neutralize the fact that the linear broadcast is exclusive somewhere else.

VM is focusing on making a robust, high-capacity network that will allow subscribers to get whatever content they want, whenever they want it.

Whether this is the right approach, and whether VM is doing it well enough, is another topic entirely...

04-02-2011, 13:11	#42
Chris Trollsplatter Cable Forum Team Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 38,305	Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss" I've said it before: VM is looking at a future in which linear TV is of little significance. They seem to believe that they can secure non-linear rights to a lot of the stuff people want to watch, quickly enough to neutralize the fact that the linear broadcast is exclusive somewhere else. VM is focusing on making a robust, high-capacity network that will allow subscribers to get whatever content they want, whenever they want it. Whether this is the right approach, and whether VM is doing it well enough, is another topic entirely...