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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
Sky want as many DTH subs as possible, be it from Freeview, VM or even BT Vision. It will come to VM because they will want the revenue, but they want to see how many they can bring over to their platform first.
You can pretty much guaranatee that Sky have over-priced it at this stage, but the price will tumble in 6-12 months time.
This is typical Sky style.
The viewing figures have been poor so far from what I've read also.
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