Thread: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
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Old 03-02-2011, 23:27   #16
Chad
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Re: Guardian: "Sky Atlantic won't be on Virgin Media soon, says BSkyB boss"
Quote:
Originally Posted by Dave42 View Post
giving the poor viewing figures bet not be long before advertisers presure sky to get it on VM
I don't believe SKY care about advertisers anymore, and any pressure will simply be ignored. Think how much advertising revenue SKY lost pulling SKY Sports News from Freeview, BT, Virgin Medium TV package and their own lowest package. SKY Sports News used to get more viewers than SKY Sports 2, 3 and 4 combined according to Barb. Viewing numbers have since halved.

SKY have already covered their behinds with advertisers anyway:

http://www.skymedia.co.uk/_downloads...%20%28W%29.pdf

Maybe someone way smarter than me can make sense of pages 48,49,50,51,52 and my favourite page 59 'the disclaimer'.
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