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nialli · 26-01-2011, 19:37

It's heavily subsidised by BT - they make a (significant) loss on every subscriber who signs up to Sky Sports. Virgin and BT get it at the same wholesale price.

26-01-2011, 19:37	#2
nialli Inactive Join Date: Jul 2003 Location: Greenwich, SE10 Services: Sky Stream, Sky broadband Posts: 865	Re: Why is Sky Sports on BT so much cheaper? It's heavily subsidised by BT - they make a (significant) loss on every subscriber who signs up to Sky Sports. Virgin and BT get it at the same wholesale price.